THE IMPACT OF AI BIAS IN PERFORMANCE MARKETING CAMPAIGNS

The Role of AI in Performance Advertising And Marketing AnalyticsWith efficiency advertising and marketing becoming increasingly complex and data-driven, it can be difficult for marketing professionals to keep up. AI can assist simplify and boost marketing methods to improve targeting, personalization, predicting consumer habits, and maximizing ROI

The Role of AI in Performance Marketing AnalyticsUsing AI marketing analytics tools like IBM watsonx, Invoca, and Tableau, marketers can use data-driven insights to optimize online conversions and make decisions that support marketing ROI.